Good American names Cindy Crawford as new brand ambassador

Good American has named supermodel Cindy Crawford as its latest brand ambassador.

Crawford has been tapped to front the brand’s newest campaign, dubbed American Icons. Her appearance is the first in the series, designed to honor trailblazing women who have left a lasting impact on history and inspired generations of women.

“Cindy Crawford, a true pioneer of the ’90s Supermodel Era, didn’t just model trends — she created them,” the brand said in a news statement. “Her influence shaped our culture and redefined what it means to be a model, elevating the profession to a realm of respect, admiration, and icon status.”

Photographed by Cass Bird, the campaign highlights the new American Icons collection now available, and featuring a variety of wide-leg jeans, button-down shirts, bodysuits, leather pieces and more.

“I don’t think there’s one single way to define ‘iconic,’” Crawford said in an Instagram post from the brand. “Mostly it’s a moment or a person—or the combination of a moment and a person—that just sticks in people’s minds and that comes to represent more than that person or that moment.”