The report mentioned that Reliance’s visibility has surpassed leading brands in terms of visibility, whether in FMCG or banking and finance sectors.
Mukesh Ambani’s Reliance Industries has become the most visible corporate establishment. The company topped the 2024 Wizikey News Score rankings based on the volume of news headlines, as well as the presence and reach of publications.
As per a report released by the Wizikey, the company has an outstanding news score of 97.43 out of 100. It reflects the company’s improved year-on-year visibility.
The report mentioned that Reliance’s visibility has surpassed leading brands in terms of visibility, whether in FMCG or banking and finance sectors.
“Reliance scored an unprecedented 97.43 out of 100 on the News Score for 2024. It was 96.46 in 2023, and 92.56 in 2022, and 84.9 in 2021 showing a consistent growth year after year while being #1 throughout,” the report cited.
The Wizikey’s news scores are decided by the volume of news, headlines presence, reach of publications, and readership. Reliance has maintained its top position every year since Wizikey’s inception, holding the spot for the past five years.
According to the report, Reliance Industries emerged as the top scorer with a score of 97.43, followed by the State Bank of India, HDFC Bank, One97 Communications, ICICI Bank, and Zomato in the Wizikey rankings.
The score ranges from 0 to 100, and is based on monitoring of over 400,000 publications. It represents the media presence of a brand in publications that matter, and is a standard metric score that measures PR efficiency.
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