Goop opens new store in Marin

Wellness retailer Goop has opened a new store in Marin, taking the Gwyneth Paltrow-founded company’s store count to six.

Located at the Marin Country Mart, the 1,300-square-foot space was designed by Orange County–based design firm ViaClover, taking inspiration from Goop’s refined aesthetic and the natural beauty of Marin, according to a press release.

Inside, a light installation by the Melbourne-based Volker Haug Studio, which specializes in decorative lighting, is a focal point of the store, alongside floors made of Vienna oak from Stuga Studio, complemented by a checkered pattern of artisan-crafted tiles from the Los Angeles–based Zia Tile.

The fitting rooms are covered in chinoiserie, an exclusive collaboration between Goop and Fromental that evokes the nature of Northern California. Exclusive art by Fromental that was designed in collaboration with Paltrow is also available for purchase in the store. 

The new Marin store will also feature the full range of Goop beauty offerings and a G. Label by Goop fashion assortment, a functional treatment room, and the brand’s curation of multi-brand beauty, fashion, fine jewelry, homewares, and wellness products.

In a first for the U.S. beauty firm, the Marin store will host an active facial room, where guests can book appointments for in-store beauty services with a Goop-approved licensed aesthetician and try the range of Goop Beauty products, including Microderm Instant Glow Exfoliator, All-in-One Super Nutrient Face Oil, and Youth-Boost Peptide Serum, and other products.

The new store is part of Goop’s expanding retail footprint, which has seen steady revenue growth year over year.

“Our selection of the Marin Country Mart is intentional, reflecting our desire to place our stores in locations that resonate with our ethos,” said Matthew Blythe, senior director of retail operations and development.

“The mart’s dynamic character and community spirit offer the perfect backdrop for Goop’s newest location, aligning with our dedication to quality, community, and well-being.”