Grand Seiko opens largest flagship globally in New York

Japan’s Seiko Watch Corporation has announced the opening of its largest global flagship store in New York City

Located at 540 Madison Avenue, the 580-square-meter, multi-level flagship store features an elegant and contemporary design that reflects Grand Seiko’s brand message, ‘Alive in Time’, according to a press release.

With an interior that captures Japanese aesthetics and culture, the entrance and throughout the store showcases designs inspired by a traditional form of Japanese woodwork known as ‘kumiko’. The watch showcases, crafted from light-colored wood, exude Grand Seiko’s commitment to craftsmanship, house the firm’s extensive collection of timepieces, including its Spring Drive, mechanical, and quartz models.

A dedicated private room is home to the esteemed Masterpiece Collection. 

“The United States has accelerated the growth of Grand Seiko outside of Japan, and this new boutique opens a new chapter for the brand’s further development,” said Akio Naito, president of Seiko Watch Corporation.

“Being located at such a prime location, I am certain it will allow more customers and watch lovers from around the world to experience Grand Seiko’s uniquely Japanese worldview and its endless passion for perfection.”

Since its first creation in 1960, Grand Seiko is know to watch connoisseurs worldwide thanks its high precision timepieces of high precision, and a uniquely Japanese aesthetic.