Greta Lee is Calvin Klein’s latest campaign star.
The fashion brand has tapped “The Morning Show” actress as the face of its fall 2024 campaign. The campaign was photographed by Mert Alas and features Lee modeling several of Calvin Klein’s latest underwear launches.
“Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean into a side of myself that I’ve never shown before,” Lee said. “Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment and gratitude for my life, my family and my body. It was a radical and emotional experience for me, and I’m so proud of it.”
Greta Lee for Calvin Klein
Mert Alas/Calvin Klein
According to Calvin Klein, the campaign is meant to capture Lee “through a new lens as [she] moves confidently through her day.” Lee’s campaign film is set to The Go-Go’s “We Got the Beat” to create an upbeat vibe.
Calvin Klein’s fall 2024 collection takes inspiration from architectural textures and a cityscape color palette. There are updates on the brand’s signature logo underwear and new lace and sheer options.
Earlier this year, Lee was also tapped by Loewe for its fall 2024 campaign, in which she appeared alongside Daniel Craig. In 2023 she also was the face of Loewe’s “Botanical Rainbow” fragrance campaign.
Calvin Klein will roll out the remainder of its fall 2024 campaign, as well as more content from Lee’s campaign, throughout the season.