Model and entrepreneur Hailey Bieber and actor Brandon Flynn star in Calvin Klein‘s holiday 2023 campaign.
Directed and photographed by James Brodribb, the campaign is rooted in the celebratory nature of the giving season, the company said. Bieber and Flynn, styled in the Calvin Klein holiday collection, are captured expressing the joyful energy of the holidays.
“Our 2023 holiday campaign is part of our ongoing approach to increasing brand impact and to building desire around our core products. Featuring long-term brand ambassadors Hailey Bieber and Brandon Flynn, the distinctive creative treatment was crafted to cut through and to excite consumers around our seasonal essentials,” said Jonathan Bottomley, executive vice president and global chief marketing officer of Calvin Klein.
The 30-year-old Flynn is an American actor known for his role as Justin Foley in the Netflix series, “13 Reasons Why,” as well as appearing as himself in the short film, “Home Movies.” The 26-year-old Bieber is an American model, media personality and the founder of Rhode Beauty.
The holiday 2023 collection features new takes on slipdresses, refined tailoring and versatile outerwear, curated for every occasion. In Calvin Klein Underwear, new styles are sleek and seasonal, featuring a bold color palette inspired by mineral tones with a metallic shine. Classic denim styles are updated and elevated for the season.
Brandon Flynn in Calvin Klein’s holiday ad campaign.
Courtesy of Calvin Klein.
Campaign content will roll out on the Calvin Klein social channels beginning Wednesday, highlighting different holiday styling concepts with Bieber and Flynn into December, and campaign imagery will appear on high-visibility digital and out-of-home placements.