Haus Labs By Lady Gaga expands across Europe at Sephora

Haus Labs By Lady Gaga announced on Tuesday its European expansion with Sephora across 12 new countries.

In particular, the beauty brand will be available in store and online across France, Italy, Spain, Portugal, Sweden, Denmark, and Germany. Additionally, online availability will extend to Switzerland, Greece, Romania, Poland, and the Czech Republic. 

The full assortment of 125 products with innovative skincare technologies across nine categories in color and complexion will be available. 

Among the offerings is the Triclone Skin Tech Foundation, a best-selling, award-winning foundation infused with over 20 skincare ingredients including Fermented Arnica, available in 51 shades. The Triclone Skin Tech Hydrating and Depuffing Concealer, Bio-Radiant Gel-Powder Highlighter, and PhD Hybrid Nourishing Lip Oil will also be available. 

“Europe is a critical milestone for Haus Labs By Lady Gaga. We are honored to be exclusive with the global retail powerhouse, Sephora,” said Ben Jones, CEO of Haus Labs By Lady Gaga.

“With the launch of Sephora App previews across Europe, we begin the march toward taking our brand to the world on March 26th. We will enable new consumers to see, touch and feel our products at Sephora, showing them that Haus Labs By Lady Gaga is a leader at the forefront of Art, Science, Beauty and Technology.”

The move follows a successful launch in the UK last year, bringing the brand’s beauty products to a total of 15 countries worldwide. 

Lady Gaga rebranded the cosmetics line in 2022 under a new name and a partnership with Sephora in the United States and Canada. Gaga’s beauty line was first launched in 2019 exclusively on Amazon. 

Sylvie Moreau, president of Sephora Europe and the Middle East added, “After the successful launch in Sephora UK, we are very excited to launch Haus Labs By Lady Gaga in our European market! At Sephora, we are constantly looking for innovative brands to bring to our customers. We are confident they will be thrilled to discover the creative and inspiring world of Haus Labs By Lady Gaga and thrilled to experience the brand’s game-changing formulas.”

To celebrate the European expansion, Lady Gaga and global content creator NikkieTutorials joined forces with Sephora Europe for a digital-first Sephora Live event on Tuesday.