Having a very good cost base critical in India: Skoda Auto Executive

Mumbai: Czech carmaker Skoda Auto plans to lower its cost base in India with the Kylaq, the sub-compact SUV and also grow its stagnating market share.

With its re-entry into the sub-compact segment after a 11-year hiatus, Skoda also hopes to change the perception that its cars are expensive to own, the company’s top executives said.

“Four to five years ago, we decided to be a more important player, so we developed local cars. So, this commitment to grow market share is a recent one and Kylaq is the next step towards that,” Martin Jahn, board member, sales & marketing, Skoda Auto, told ET.

The latest offering is also a manifestation of the strategy of lowering the cost base, which it embarked upon a few years ago with the introduction of the locally produced Kushaq SUV and Slavia sedan, he added.

Priced at ‘7,89,000, the model undercuts market leader Maruti Suzuki Brezza, which has its entry level model at ‘8.34 lakh.

Volkswagen exited the segment in 2013 with the discontinuation of Fabia in 2013 due to poor offtake and steep losses.

Nominations for ET MSME Awards are now open. The last day to apply is November 30, 2024. Click here to submit your entry for any one or more of the 22 categories and stand a chance to win a prestigious award.

Read original article here

Denial of responsibility! Todays Chronic is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – todayschronic.com. The content will be deleted within 24 hours.

Leave a Comment Cancel reply