In a world where pet owners are increasingly discerning about what goes into their furry companions’ bowls, Be Frank emerges as a beacon of honesty in the pet food industry.
This Australian-born brand is disrupting the market with a bold commitment to transparency, quality and ethical sourcing.
Founded in the heart of the Hawkesbury Valley, Be Frank is deeply rooted in the Australian landscape.
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The brand’s founders, driven by a shared passion for pets and a desire for genuine pet nutrition, have crafted a range of pet foods that are as wholesome as they are delicious.
By maintaining complete control over the production process, from sourcing premium ingredients to crafting the final product, Be Frank ensures that every kibble and mouthful is a testament to their unwavering dedication to quality.
What sets Be Frank apart is its revolutionary “transparency tracker”.
This innovative tool empowers pet owners to delve deep into the journey of their pet’s food.
With a simple code found on every pack, owners can unlock a wealth of information about the ingredients, their origins and the rigorous quality checks they’ve undergone.
This unprecedented level of transparency fosters trust between pet owners and the brand, re-defining the relationship between people and their pets’ nutrition.
Be Frank’s product range caters to a variety of dietary needs and preferences.
Their dry dog food options, including Adult Kangaroo & Lamb and Adult Salmon & Sardine, are available in both grain-inclusive and grain-free formulations.
For feline friends, the brand offers a range of wet and dry food options, such as All Life Stages Kangaroo and Turkey and grain-free delights like Mackerel and Salmon.
Each recipe is meticulously crafted by expert nutritionists to ensure optimal health and wellbeing.
Beyond providing exceptional pet food, Be Frank is building a community of like-minded pet owners who prioritise transparency and ethical consumption.
By partnering with Pet Stock, the brand is making its products accessible to pet lovers right across Australia.
This partnership marks a significant step forward in Be Frank’s mission to revolutionise the pet food industry and create a healthier, happier future for pets nationwide.
To purchase some of the brand’s best-selling products, visit the website here.