Helen of Troy acquires nail care brand Olive & June (#1682739)

Consumer products firm Helen of Troy has acquired nail care brand Olive & June, as the U.S. company looks to expands it beauty portfolio. 

The total deal is expected to be $225 million in cash at closing, and a $15 million earnout subject to performance over three years.

Under the acquisition, Helen of Troy is looking to add value to Olive & June, using its scalable operating platform, while the nail care brand looks to accelerate profitable growth for the consumer firm by diversifying its product offerings.

“We could not be more excited to add Olive & June to our portfolio of leading brands and we welcome its passionate associates and visionary leadership team to the Helen of Troy family. We believe Olive & June is an excellent fit with Helen of Troy both strategically and financially,” said Noel Geoffroy, Helen of Troy chief executive officer.

“Olive & June’s innovation-driven performance, highly relevant vision of democratizing nail care for everyone, award-winning products and unique consumer engagement model are impressive and inspiring. We see significant opportunities to build on its strengths in consumer obsession and breakthrough commercial and product innovation, in addition to helping expand the brand’s availability with increased distribution. Olive & June complements our existing Beauty portfolio and broadens us beyond the Hair category, adding a consumables business that is both high growth and high margin. We look forward to working together to fully realize the potential of Olive & June.”

Founded in 2013, Olive & June is an omni-channel DIY nail care brand that offers polish, artificial, tools, treatment, and care,  bringing a salon-quality experience to the home. 

“When I started Olive & June, the mission was simple: to make salon-quality nails accessible to everyone, everywhere. Thanks to our passionate team and loyal community, we have achieved incredible milestones—teaching millions how to do their nails at home and redefining what is possible in Beauty,” ​said Sarah Gibson Tuttle, founder and CEO of Olive & June.

“Now, as we join the Helen of Troy family, a company known for elevating everyday experiences with innovative consumer products, I could not be more thrilled to lead this next chapter of growth for the brand. I have been deeply impressed by Noel’s visionary leadership and look forward to partnering with her and the entire Helen of Troy team. Together, we will continue to innovate, inspire, and deliver on our promise to be the go-to at-home nail solution for everyone, everywhere. I cannot wait to see all that we will accomplish together.”

The acquisition is expected to close before calendar year end 2024, subject to customary closing conditions, including regulatory approvals.