Holiday cheer and early shopping surge among luxury consumers: Saks Luxury Pulse survey

Luxury consumers are gearing up to spend the same or more on holiday shopping compared to last holiday season, according to the latest Saks Luxury Pulse survey. 

Many luxury shoppers are getting an early start, with 70% planning to begin shopping before Thanksgiving. The findings suggest a strong preference for online shopping this year, with 64% of luxury consumers—particularly Millennials (70%)—opting for the convenience of digital shopping over in-store visits. However, categories like home décor and fine jewelry still drive many consumers to shop in person. 

Shoppers are focused on both giving and self-gifting this season, with 85% intending to shop for loved ones, and 61% also planning to treat themselves to luxury items, mainly in clothing, shoes, and beauty.

The survey also highlights popular gift categories: women favor beauty products and hobby-related gifts, while men lean toward electronics, beverages, and footwear. Fine jewelry tops wish lists among women, while men prefer clothing, and all respondents value experiences as a desirable gift choice.

Social gatherings are also on the rise, as 77% of luxury consumers plan to attend holiday parties. In response, dressing up for festivities is back in style, with 62% planning to elevate their holiday wardrobe, and nearly a quarter aiming to go all-out compared to last season.

Lastly, the survey underscores an optimistic outlook on luxury spending, with 65% of luxury consumers planning to sustain or increase their luxury purchases over the next three months, an eight-point rise from last year. 

“We’re pleased to see the increased enthusiasm around this year’s holiday shopping season and look forward to meeting customers with equally exciting shopping experiences across Saks Fifth Avenue,” said Emily Essner, chief marketing officer, Saks. 

“The holidays are a special time for the Saks Fifth Avenue brand, and in its 100th year, we are energized by the opportunity to further strengthen our customer relationships, deliver an inspiring luxury assortment and provide the personalized level of service for which Saks is known.”