Hot Topic names actress Xochitl Gomez as chief style officer for Social Collision

Retailer Hot Topic announced on Wednesday the appointment of actress Xochitl Gomez as its first-ever chief style officer for its in-house brand Social Collision.

In this role, Gomez will bring her distinctive style and Gen-Z flair into the Social Collision brand. To get there, she will collaborate closely with Hot Topic’s product development, design, and marketing teams to curate and market fashion drops for the brand influenced by punk music and fashion, throughout the year. 

Gomez’s debut collections, set to launch this Spring, promises to offer bold silhouettes featuring vibrant red pops, iconic star prints, edgy plaid and stripes, as well as statement-making chains and hardware.

“We are incredibly thrilled to welcome Xochitl to the Social Collision team,” said Steve Vranes, CEO of Hot Topic, Inc. “She is an inspiration to so many, and her exceptional talent, creativity, and ability to connect with diverse audiences make her the perfect fit for this role. We look forward to seeing how she will help shape the future of the brand with her dynamic and fresh perspective.”

Gomez is best known for her roles as America Chavez in Marvel Studios’ Doctor Strange in the Multiverse of Madness and Dawn Schafer in Netflix’s The Baby-Sitters Club. The appointment follows her stint as the face and stylist of Hot Topic’s 2023 Back-To-School campaign. 

“I’m absolutely honored and excited to step into the role of chief style officer for Social Collision,” added Gomez. “Fashion has always been close to my heart, and I can’t wait to share that love through collections that inspire confidence and allow personal style to really shine.”