For more than a decade, Israeli designer Idan Cohen has been crafting collections under his namesake label, showcasing his bridal line at New York’s Bridal Fashion Week from 2016 to 2019. During the pandemic, the designer told WWD he took a pause in order to refresh and rebrand.
On Monday, Cohen returns to New York Luxury Bridal Fashion Week to kick off the rebrand of House of Idan with a 26-look runway show of his two distinct new lines, Idan and Idan Atelier, at the St. Regis hotel. In addition to the show, the designer launched his revamped House of Idan website on March 29.
The Idan line, priced $4,750 to $6,900, will continue to uphold his codes of restraint and simplicity, whereas Idan Atelier, priced $7,000 to $20,000, will offer the designer the ability to push into new fabrications (such as the collection’s layered tulle gowns), innovative techniques and intricate handwork.
“They’re both inspired by the same thing but in Idan Atelier I pushed to do a lot of handmade development, such as dresses beaded by hand that are very time consuming. There is a dress that took 400 to 500 hours of hand-beading,” Cohen said.
Idan Cohen
Courtesy of House of Idan.
While both lines continue to uphold his signature elegant-meets-sexy elan, Cohen said that this season, both were inspired by his move from Tel Aviv, Israel, to the bucolic countryside of Lambertville, N.J., in October 2022.
“I live in Lambertville in a beautiful, historical house and the studio is just a three-minute walk. We’re getting into the state of mind from the inspired place. My previous showroom in Tel Aviv, for seven years, was in a very similar historical neighborhood,” Cohen explained of his new atelier and showroom, slated to open this spring. He added that he will continue to produce in Israel and keep his atelier and showroom in Tel Aviv.
The move serves as the backdrop for his “City & Country” titled collections (and new floral-themed brand logo), as seen through an uptick of nature and floral motifs.
“I went deeper with the florals of this year with roses, dahlias, leaves and gardens. Here, the nature is so beautiful — it’s impacted and pushed me to do even more florals. I did a full board with a lot of different motifs and started to develop the fabrics, the textures, the colors. We are not doing only white but also nudes, pinks, blush pink, a little silvery,” he said.