At its Spring 2024 runway show in London back in September, Simone Rocha ventured where many have gone, but few have succeeded: making Crocs unimpeachably cool.
The clog brand has experienced a strong resurgence in the broader culture in recent years, eventually finding its way into the closets of celebrities, influencers and other stylish folk. We’ve even seen them at fashion week, the result of a clever collaboration strategy and a general desire for comfort.
Simone Rocha is the latest designer tapped by the footwear company to bring its aesthetic sensibility to the lightweight shoe. And the result proves that anything can be coquette-ified if you have the vision.
Simone Rocha x Crocs Quick Trail. Photo: Courtesy of Simone Rocha
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“We had Simone in our minds for a while,” Lucy Thornley, Crocs’ global vice president of trend, consumer, design and product, told British Vogue. “Looking at her work, we felt sure we could create something unique, one-of-a-kind, yet wearable. Simone has such a strong identity and is clearly willing to take some risks with her work — that resonated with our team. We felt her signature blend of femininity and utilitarian forms would perfectly align with our bold DNA.”
Rocha reimagined three Crocs silhouettes — the Classic Clog (the one you know and love), the Siren Clog (a mule with a tall block heel) and the Quick Trail shoes (a pull-on sneaker hybrid) — with pearl, crystal and jet-beading elements seen throughout the Spring 2024 collection.
Simone Rocha x Crocs launches on April 10 on crocs.com, simonerocha.com and Simone Rocha stores in London, New York and Taipei, plus I.T and Dover Street Market worldwide. Prices range from $175 to $275. Shop the collaboration below.
Simone Rocha x Crocs Classic Clog, $175. Photo: Courtesy of Simone Rocha
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