J.M. Weston co-brands with 3.Paradis

J.M. Weston, France’s toniest shoe brand, has created the tiniest capsule collection with 3.Paradis, the happening hipster romantic streetwear label, in an example of very exclusive linkups in fashion and accessories.
 

Working together with Weston, 3.Paradis’s founder and creative director Emeric Tchatchoua reimagined two iconic shoes, and created a limited series of just 40 pairs, available only in Paris, at the J.M. Weston stores on Rue Saint-Honoré and Avenue des Champs-Élysées.
 
Blending 3.Paradis’ contemporary cool with the timelessness of J.M. Weston with two looks: a Golf derby with a triple leather sole is entirely lined in sky blue. It’s sole’s underside is also blue – a first for J Weston. While a loafer in box calf is entirely in sky blue, from the upper to the triple leather sole. The Triple Sole Golf Derby (Black) retails for 1050€ and the 180 Triple Sole Loafer (Blue) retails for 970€, and are both available as of today.

For Tchatchoua blue represents the color of the sky and freedom, of childhood and the right to dream.
 
“I’ve always known Weston. When I was younger, the brand was somewhat inaccessible, but I’ve always seen it as the epitome of excellence, refinement, luxury, and good taste. It has always held an important place in my life: my father himself is a client of the House. He is very proud today of this cooperation,” said Tchatchoua.

Founded just ten years ago, 3.Paradis presented its very first physical fashion show in Paris last June, aptly named “Journey of Dreams”.
 
“I didn’t want to distort the shoe, the extraordinary work of the workshop, or the iconic side of J.M. Weston, but rather, to propose a bridge between generations… It’s about walking in the sky, with shoes that make you dream,” he added.