Jason Wu Beauty launches at CVS

Jason Wu Beauty announced on Monday that a featured assortment of products is launching in over 3,000 CVS stores nationwide. 

The collaboration between Jason Wu Beauty, fashion designer Jason Wu’s brainchild, and CVS’s off-shelf display program features a curated collection of must-have essentials.

Drawing inspiration from Wu’s years in the fashion industry and his multicultural background, Jason Wu Beauty offers a range of affordable essentials for the eyes, cheeks, lips, and brows. Each product is crafted with skin-loving ingredients and precision to enhance every aspect of the beauty ritual. 

“We created Jason Wu Beauty to inspire others and show that everyday beauty can be effortlessly chic,” said Wu. “I am so excited to continue to bring products to the marketplace for customers who enhance their natural beauty and allow their confidence to shine. This expansion with CVS allows us to reach even more of our audience and provide them with the opportunity to make picking up their favorite Jason Wu Beauty products easier than ever.”

At CVS, shoppers can discover best sellers, including the Flora 9 Mini Palette in Matte Agave, the Opal Stick Highlighter, the Blush Trio Palette in Beautiful Earthling and the Kindness For Your Lips Lip Oil. 

Completing the selection is the Tint It Oil It Plump It Pink Pineapple, the Hot Fluff Lipstick in Apple Pie, and the Good Night Mr. Wu Lip Mask. Products retail between $12.00 and $19.00 USD. 

“Jason Wu Beauty is fashion and design meets beauty at an affordable luxury price. I personally wear products from the Jason Wu Beauty line every day. I love their effortlessness and also that they’re infused with skin-loving ingredients,” said Stacey Tank, CEO of parent company Bespoke Beauty Brands. “Now Jason Wu Beauty is even easier to find in over 3,000 CVS stores across the United States.”