LONDON — Jimmy Choo is teaming up with Malbon Golf on a collection due online and in select Jimmy Choo stores from April 17.
According to a statement from the brand, the collection will “elevate golf essentials with a layer of sophistication.”
Golf is proving to be big business.
The sport adds $102 billion to the U.S. economy, according to a 2023 study from the Economic Impact Study that was commissioned by American Golf Industry Coalition and undertaken by the National Golf Foundation.
The new Economic Impact Study, commissioned by the American Golf Industry Coalition and conducted by the National Golf Foundation, reveals that in addition to the almost $102 billion in direct impact on the U.S. economy, golf’s indirect and secondary impacts bring that total to more than $226 billion. The game of golf enables more than 1.65 million jobs, including more than 1 million directly tied to the industry.
Jimmy Choo has been tapping into all sides of fashion as of late, from a collaboration with Jean Paul Gaultier that Kylie Minogue fronted; a made-to-order range with Parisian embroidery house Les Ateliers Vermont to supporting Conner Ives at London Fashion Week with the brand’s creative director Sandra Choi working with the young American designer for the second time for his fall 2024 collection based on American debutante balls and Truman Capote’s Swans.
Malbon Golf is also expanding its reach via a new collaboration with Prince, the racket sports brand.
The two companies partnered on a limited-edition capsule of apparel and tennis gear inspired by the Andre Agassi era in the ‘80s and ‘90s.
Matthew Salter, senior vice president of partnership marketing at Authentic Brands Group, which owns the Prince brand, said this is the first time the label has worked with Malbon.
“Building on the success of previous collaborations with Malbon, such as Spyder, we knew that they would be the perfect partner to bring our vision to life,” he added.