It’s a fitting match that Joseph’s co-creative directors Anna Lundback Dyhr and Frederik Dyhr took cues from American minimalist artist Donald Judd for their fall 2024 collection that spans across three seasons, a signature move across all of their collections, where they combine three seasons.
The collection, like Judd’s work, mainly plays with patterns and stripes, a Joseph motif and solid colors such as Hass green; bright ginkgo, and merlot red.
“It’s been two months of people watching, sitting in a café in Paris talking about what people are wearing and different patterns — so it’s coffee and wine inspired,” said Lundback Dyhr, pointing to the tweeds and jacquard knitwear.
The design duo decided to slim the silhouettes as a result of fatigue with the oversize look. The fabrics are lighter in weight and follow the contours of the body.
Frederik and Anna were fed up with witnessing long sleeves that were cut badly in the name of fashion.
“It’s so cute when the sleeve is a little bit shorter,” said Lundback Dyhr, reiterating the focus they’ve put on sharp tailoring — the Joseph stripes make hidden cameos as pleats on the side of trousers that can only be noticed in motion.
The roomy outerwear offerings compliment Joseph’s central ethos of building a wardrobe.
“We always want to root things in the real world. It’s not just about imagining and projecting an ideal version of a person,” said Lundback Dyhr.