Travel lovers are set to be treated to a new July pop up shop – and the chance to walk away with $145 worth of complimentary gifts – this weekend only.
Premium Australian luggage brand July opened a new pop-up shop in Chadstone on September 7, aiming to provide Melbourne customers with a unique and unforgettable shopping experience.
But on September 9 and 10, the first 50 customers to enter the store will receive a complimentary set of Four Packing Cells and a Luggage Tag, which together are valued at $145.
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The brand had a similar offering when it opened up at Sydney’s Bondi Junction in May, where hundreds flocked to the small store and stood in a queue to be one of the first to enter.
The Chadstone store marks July’s latest stride in its incredible global expansion.
In 2023 alone, the brand has established its footprint in the UK, Hong Kong, Singapore, Malaysia, China and New Zealand, and is eagerly preparing for a New York City pop-up opening in October – the first July retail store outside Australia.
“We firmly believe in the power of adaptability and resolve,” stated July co-founder and CEO, Richard Li.
“The pandemic’s challenges only solidified our dedication to providing travellers with luggage that resonates with their requirements and ambitions.
“This new Chadstone store signifies not only a milestone for us but also a celebration of our customers’ confidence in travel.”
He added: “It’s been an astonishing journey and we’ve only just begun.”
July’s latest store will feature the brand’s range of colourful and functional luggage and bags, each tailored to the specific needs of modern travellers.
The store will also launch a new range of travel accessories with leather accessories and personalisation design in-store, making it the one-stop shop for any travel needs.
“Our products have been designed to make travelling as easy as possible. Our store is the perfect environment for travellers to see and experience our products first-hand,” added Li.
“We want to create a space that inspires people to travel more.”
For those who can’t get to the pop up this weekend, and don’t live in Melbourne, July is offering 7NEWS readers free personalisation (worth $65) with the code FRIENDOFCH7.
To see more from the luggage range, visit their website here.