Kaia Gerber, Jolin Tsai, and Son Ye-jin star in Valentino 2024 campaign

Valentino has launched its latest advertising campaign, ‘L’École’, starring a global trio of talents and set in the heart of New York City. 

As part of the campaign, Kaia Gerber, Son Ye-jin, and Jolin Tsai come together to embody the essence of femininity and humanity, reflecting a collection that celebrates diversity and the interconnectivity of cultures.

Conceived by creative director Pierpaolo Piccioli and lensed by renowned photographers Mert Alas & Marcus Piggott, the campaign captures the essence of urban coolness and showcases the unique beauty and individuality of each star, weaving together their diverse backgrounds into a fusion of artistic expression.

Throughout the campaign, the color palette of red, white, and black dominates, evoking sensuality and establishing a dialogue between the body and clothing. The maison’s signature altorilievo technique, offers glimpses of skin through expertly crafted cuts.

A standout accessory in the campaign is the Valentino Garavani VLogo Moon Bag. Additionally, the Valentino Garavani Locò and Valentino Garavani VSLING inject a touch of classic elegance into the narrative.

The Valentino L’École collection, featured in the campaign, is now available in boutiques and online at valentino.com.