Karl Lagerfeld-branded Apartments Are Coming to Central Lisbon – WWD

LAP OF LUXURY: Continuing its push into residential projects, the Karl Lagerfeld fashion house plans to build luxury apartments in Lisbon, Portugal.

The 10 units — all spanning one or two full floors — will be located between Rua Castilho and the Avenida da Liberdade and boast a “communal garden relaxation space” and several private swimming pools.

Lisbon-based developer Overseas is Karl Lagerfeld’s partner in the development, and was selected for its focus on high-end projects realized with minimal environmental impact and biodiversity loss.

“We share central values of innovation and improving the future, and I know that this project will be a stunning addition to the rich, vibrant city of Lisbon,” Pier Paolo Righi, chief executive officer of Karl Lagerfeld, said in a statement revealing the initiative.

“We want to build a reference in comfort and elegance, allied with the most demanding environmental requests in construction and functioning,” commented Pedro Vicente, CEO of Overseas.

The Lisbon apartments will be the Lagerfeld company’s fourth such project, underscoring the burgeoning market for branded residences.

In October, Karl Lagerfeld said it formed a partnership with upstart UAE real estate company Taraf Holding to create luxury villas in Dubai.

The fashion house, headquartered in Amsterdam and Paris, launched its first luxury residences in Marbella, Spain, in 2021, and recently revealed plans for branded residences in hotel tower The Sail in Malacca, Malaysia.

Lagerfeld, who died in 2019 after an unprecedented fashion career, dabbled in a range of interiors and hotel projects during his lifetime.

Over the summer, a lavish 271-room luxury Karl Lagerfeld hotel opened in Macao that had been years in the making. It was entirely designed by the late German designer, who blended classic Chinese designs with contemporary Western aesthetics.

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