It was one of several wow moments in a high-energy show vaunted by the brand as representing a reinvented Victoria’s Secret—one that is more diverse, more body positive, more age inclusive. According to Kate – who describes the old shows as “enjoyably cheesy”—it’s also cooler.
It was the addition of Emmanuelle Alt, the former editor-in-chief of Vogue Paris who was brought on board to style the 2024 show, that persuaded Kate to take part for the first time. “She’s one of my favorite stylists,” says Moss, who spoke exclusively to Vogue ahead of the show. “Whatever she does, it’s gonna be cool. She’s got such a great eye, so I felt safe.”
Still, there were a few pre-show jitters for the super, who last walked the runway in 2022 for Bottega Veneta. “It’s fun and exciting, but I still get nervous,” she said. “It’s just on such a huge scale. When I used to do shows all the time obviously I didn’t even think about it – we’d just do back to back shows on the same day. Now it’s such a different thing, [the girls arrive] eight hours before a show for hair and make-up.” Some familiar faces backstage no doubt helped. “Lila’s here!” says Kate, whose 22-year-old daughter walked the runway in a pale pink lingerie set under a matching fringed jacket. “And a few of my friends, Joan Smalls, Carla Bruni…”
That mother and daughter both walked in the show is perhaps indicative of the broader audience—and customer base—that Victoria’s Secret is trying to reach. “Everybody buys clothes, not just 22-year-old girls,” Kate says of the importance of representation on the runway. “That’s why it’s good to show older women and bigger women, to be more inclusive of everyone. [Fashion as a whole] is definitely in a much better place.”