LONDON — What’s better than a normal Christmas tree? A Christmas tree by a fashion brand.
Kate Spade New York has taken over London’s Waterloo Station with a 10-meter tree adorned with Kate Spade Green gift boxes, with some decorated in spots and stripes.
The brand launched the shade with Pantone earlier this year as part of the brand’s 30th anniversary.
“The distinctive, heritage color captures the essence of the festive season and brings magic to the heart of London,” said Liz Fraser, CEO of Kate Spade New York.
“Our brand is rooted in joy and celebrations, and we saw this as an incredible opportunity for Kate Spade New York to bring joy to the local London community this season,” she added.
Courtesy of Kate Spade New York
This marks the first time a fashion brand has staged its own tree inside London’s busiest railway station, which is visited by approximately 200,000 commuters going in and out.
The tree will remain there until Jan. 6.
“London has been a key market for Kate Spade New York since we opened our first stores at Covent Garden and Sloane Square in 2011. We operate 10 stores in the capital, with an additional 20 doors across the U.K.,” Fraser said.
She called the city “a hub of creativity for the brand” where Kate Spade has staged several successful pop-ups and immersive experiences over the last three years.