Jewelry and lifestyle brand Kendra Scott has launched a new limited-edition collection designed in collaboration with international star and philanthropist Dolly Parton. The launch signals the start of a multi-year collaboration between the artist and the brands, and it features pieces that merge Parton’s unique style with Kendra Scott’s iconic gemstones and styles.
The new collection is inspired by founder and chief executive officer Kendra Scott’s admiration of Dolly Parton and love for her famous song, Love Is Like a Butterfly, from 1974. Each piece in the collection reflects the singer’s spirit and aims to embody themes of love, joy, and self-expression, which are all part of Dolly Parton’s ongoing legacy.
“It’s hard to put into words what Dolly Parton means to me. She’s the ultimate role model: a prime example of staying true to yourself, believing in the power of art and creativity, and giving back along the way,” said Kendra Scott in a statement.
“I’ve admired and looked up to Dolly my whole life, and working with her has truly been a full circle, pinch-me moment. I’ve looked to her—as so many of us can and do—for inspiration, humor, and kindness. This collection captures that beautifully and I’m so proud for fans to explore a jewelry collection that can live up to the absolutely singular Dolly Parton.”
The Kendra Scott x Dolly Parton collection pays tribute to a lifetime of inspiration, honoring Kendra’s personal icon while commemorating the 50th anniversary of Dolly Parton’s ‘Love is Like a Butterfly’ album. Designed to evoke nostalgia and encourage self-expression, the Dolly Parton x Kendra Scott collection invites wearers to celebrate their inner Dolly.
“Before I ever met Kendra, I was aware of her reputation as a self-made woman, her kind heart, and, of course, her wonderful jewelry line,” said Dolly Parton in a statement. “I was honored to learn she was a fan of mine and even more honored when she asked me if I wanted to partner on a jewelry collection based on my song ‘Love Is Like A Butterfly’. Naturally, I said yes. The more I get to know Kendra, the more I love her. She’s the real deal, beautiful inside and out. I hope you enjoy our collection as much as we’ve enjoyed each other while putting it together for you.”
The Kendra Scott x Dolly Parton exclusive collection is available for a limited time from November 13 onwards online at KendraScott.com. To celebrate the launch of this new collection, Kendra Scott will be hosting exclusive launch events and elevated shopping experiences at select stores across the nation.