Kenra Professional unveils revamped Kenra Care line

Hairstyling and education brand Kenra Professional introduced on Monday a revamped range of Kenra Care shampoos and conditioners. 

The new line reintroduces product favorites including Moisture, Volume, Violet, Color Protecting, and Clarify, offering a comprehensive array of options crafted with trusted, good-for-the-hair ingredients.

Central to the new Kenra Care products is the inclusion of a vegan peptide which is known to have protective properties, leaving hair feeling supple and radiant. Each new formula is also complemented by scientifically backed ingredients such as Vitamin E and D, and PhytoSqualane, designed to outperform the brand’s previous offerings, ensuring visible results with every use.

In addition to the new formulation, the packaging has been updated to cater to busy lifestyles with travel-ready caps for optimized convenience, shipping efficiency, and sustainability benefits. The new ergonomic design is also easier to hold and showcases a modernized aesthetic with vibrant colors. 

Priced from $21 to $46 MSRP, the Kenra Care line is available as of this month at Ulta Beauty Stores, Ulta.com, Amazon, and select top-tier salons nationwide. 

“Kenra Professional’s goal is to offer high-performing, trusted products that resonate. Prior to this launch, we reached out to nearly 7,000 stylists and beauty lovers about what is most meaningful in hair care – spanning nourishing benefits, intense shine, visible results and approachable solutions to achieve all your hair goals. Additionally, we diligently read our reviews to evolve our fragrances, packaging and ingredients in order to meet our customer needs,” said vice president of marketing, Alex Lester. 

“Kenra Professional is celebrated for leading in styling, and now we have a haircare line that offers the same unmatched performance you expect from us.”