Khloé Kardashian debuts first signature fragrance (#1681727)

Khloé Kardashian has teamed up with Luxe Brands to launch her first signature fragrance. 

Dubbed ‘XO Khloé’, the fragrance aims to highlight Khloé’s evolution as an entrepreneur, sister, and mother via its bottle design, modern sensibility and inspirational message. 

The fragrance is a collaboration between two world-renowned perfumers, master perfumer Alberto Morillas and senior perfumer Clément Gavarry of Firmenich, who have created a floral scent. The composition features crystallized rose petals, a hint of praline, sensual musks, and soft woods. 

“Creating this fragrance has been such a special journey for me,” said Khloé. “I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish. I’m especially proud of the scent, it was something we spent a lot of time on to make sure it was perfect, and I’m so happy with the final product.”

The fragrance launched at luxury retailer Harrods in London on Monday, with its North American debut at Ulta Beauty set for December 1. Following its launch at Harrods and Ulta Beauty, XO Khloé will expand to Europe, Australia, and Mexico in Spring 2025.

“Khloé is one of the most influential people in the world,” added Noreen Dodge, chief marketing officer and chief strategy officer of Luxe Brands. 

“We know she has the power to both disrupt and accelerate the fragrance category. In bringing Khloé’s brilliant vision to life, our intention was to deliver a beautiful fragrance and an immersive, high-level brand campaign that resonates with Khloé’s audience and consumers globally. We’ve solidified incredible retail partners – our lead global partnership with Harrods will debut the brand and solidify the trajectory to launch with excellence. Stateside, our trusted retail partner, Ulta Beauty, will bring an unrivaled experience to customers.”