Kim Cattrall, Nelly Furtado, and Coco Jones feature in new Skims campaign

Three months after revealing a first campaign shot by photographer Steven Klein, the Skims brand founded by Kim Kardashian and Jens Grede, today announced the launch of a new campaign featuring five celebrities.

Among them are two legendary icons, actress Kim Cattrall, known for her role in Sex in the City, and Grammy Award-winning singer-songwriter Nelly Furtado, wearing pieces from the brand’s best-selling viral collections, which they have chosen and styled themselves. 

Three other celebrities and next-gen stars are also part of the cast, including actress and model Hari Nef, known for her role in the Amazon original series Transparent and the Barbie movie; actress Lana Condor, who became famous for playing in the comedy film series To All the Boys, and R&B singer and actress, Coco Jones.

“Skims continues to strategically tap into pop-culture and engage a range of talent that reflects the diverse community of Skims. Despite the women’s various ages, backgrounds, careers, and successes, they all represent empowerment and individual confidence, exemplifying the ethos of Skims” said the brand in a press release. “Each woman is shot in their chosen looks, with their favourites being featured in the video.”

“It was so freeing to be able to pick my favourite Skims looks for the campaign, and the piece I loved the most was the Sculpting Mid Thigh Bodysuit,” said Cattrall. “It’s a phenomenal fit, and it makes me feel confident whenever I wear it.”
 
“Styling all of my Skims looks was so fun, and my favourite piece was the Skims Sculpting Mid Thigh Bodysuit,” said Furtado. “The fabric is amazing and feels so good and secure on my body. It makes me feel excited about getting dressed, and I love working it into my wardrobe for both work and play.”
 
Shot and directed by renowned artist and photographer, Vanessa Beecroft, the new campaign debuts today across digital and social Skims platforms. 

Last July, Kim Kardashian’s underwear label raised a new funding that valued the company at $4 billions.