There are no summer blues for Kurt Geiger this year as they announce record company sales and a new ambassador.
Kurt Geiger’s annual sales reached $466 million in the year ending February 2024, a 10 percent increase from the year-ago period. Earnings increased by 34 percent, exceeding $50 million.
The brand cited its “affordable luxury” handbags for its success.
“Quite simply, we stand out from the crowd. Our brand has [a] unique design aesthetic – fun, colorful and instantly recognizable. That, combined with a strong British DNA and an incredible value proposition – we’ve filled a white space with bold, maximalist silhouettes at an affordable price point,” said Neil Clifford, chief executive officer at Kurt Geiger.
“2024 is on track to smash all of our most ambitious predictions – with our global footprint growing exponentially, driven by handbags. — now our largest product category in all markets. Not bad for an independent British brand, operating against a pretty tough economic backdrop,” he added.
Kurt Geiger is now doubling down on its handbags success by naming Emily Ratajkowski as the face of its fall 2024 collection, which includes a new range, the Chelsea collection.
The new collection is named after the affluent West London area, which is where the Swinging Sixties on the King’s Road took off.
The American model, actor, author and activist is pictured with various handbags in the campaign: a large red tote and a hobo style bag in small and micro size.
The brand’s signature eagle symbol has been updated with a crystalized halo buckle that adds a touch of sharpness.
In 2023, the brand’s handbags business recorded sales of $143 million.
Kurt Geiger also reported strong growth in the U.S. in the last five months, with a 104 percent increase.
The brand is firmly targeting retail. They’re planning to open three new stores in the fall in New York, Los Angeles and San Diego – and for the future, they have their eyes set on 50 stores across the U.S.
