Kylie Cosmetics to debut at Ulta Beauty at Target

Kylie Cosmetics, the international beauty brand founded by Kylie Jenner, is set to launch at Ulta Beauty at Target on June 9. 

The partnership will allow beauty enthusiasts to easily access fan favorites like the Matte Lip Kit, Tinted Butter Balm, and High Gloss both in-store and online. 

The move marks a significant milestone for Kylie Cosmetics, which originally launched as a direct-to-consumer brand in 2015 and expanded into physical retail at Ulta Beauty in November 2018. 

“We are excited to launch Kylie Cosmetics at Ulta Beauty at Target – I created Kylie Cosmetics to give access to the makeup products that I love and use, and I can’t wait to give more people the opportunity to shop and experience our products in-store across the country,” said Jenner.

Kylie Cosmetics began with the launch of Kylie Lip Kits in 2015. The brand quickly evolved, expanding to over 400 products across various categories, including eyes and complexion. 

Supported by global beauty powerhouse Coty, Kylie Cosmetics relaunched in 2021 with improved formulas that are clean, vegan, and crafted to meet high standards of quality and performance. Today, Kylie Cosmetics has a global presence and is available in more than 50 countries.

“As Kylie Cosmetics’ first-ever retail partner, we’re so thrilled to support the brand’s continued growth and expansion as it makes its debut at Ulta Beauty at Target,” added Monica Arnaudo, chief merchandising officer, Ulta Beauty. 

“We’ve been proud partners since 2018 and through this added touchpoint, we’re creating even more convenience for guests to shop and discover prestige beauty offerings from one of the most beloved brands in beauty. This next phase for Kylie Cosmetics underscores its strong resonance with beauty enthusiasts everywhere and exemplifies the unique possibilities that can come to life through our partnership with Target.”