L Catterton invests in beauty brands

Since this summer, L Catterton, the fund co-founded by the LVMH group and the Arnault family, has been stepping up its investments in the beauty sector, and more specifically in skin and hair care. After taking a minority stake in Italian cosmetics brand Irene Forte Skincare last July, L Catteton has announced two new investments in beauty labels since September: Maria Nila and Eighth Day.

The most recent, announced on September 17, concerns a minority investment in Eighth Day, a premium brand founded by dermatologist Antony Nakhla, who made a name for himself with his regenerating serum. Launched in 2021 exclusively at American retailer Violet Gray, Eighth Day has extended its range to include moisturizers, a cleanser and a toner. It has also extended its distribution to Bergdorf Goodman and Neiman Marcus, and is now arriving on Net-à-Porter. With the arrival of L Catterton as a shareholder, the brand is now planning global expansion, accelerating product development and strengthening its teams.  

Earlier in September, the fund also announced a minority investment in Swedish sustainable hair care brand Maria Nila, founded in 1999 by Ann and Ulf Wikström. The brand, which boasts a wide range of cruelty-free and vegan-certified hair care products, is particularly keen to strengthen its distribution, taking advantage of the current craze for hair care products. Marcus Wikström, son of the founders, will continue to run the company.

L Catterton is no stranger to the beauty world, as the fund owns or has owned shares in brands such as Merit, The Honest Company and Elemis.