Lacoste takes to the wild coast with oversized bags and sporty micro shorts

For this nautical excursion, Lacoste moved away from its usual Roland Garros home base, opting instead for an urban setting in the heart of Paris. The chosen venue, an old 1920s postal sorting centre on Rue du Faubourg Poissonnière currently undergoing renovations, set the stage for the show. The collection was unveiled on the third floor amidst a striking blend of concrete and red brick walls, with white tennis nets draped overhead—resembling fishing nets or glistening schools of fish catching the light. The floor was lined with a band of fine blonde sand, evoking the seashore. All around, beneath giant screens projecting close-up shots of crashing waves, rows of benches awaited a throng of guests, including journalists, buyers, athletes, actors, YouTubers, and a host of VIPs—too many, in fact, as the organizers struggled to accommodate the unexpected influx, leaving some attendees seated on the ground.

But like a gust of wind clearing the storm, Cat Power’s captivating voice singing “Sun” signalled the start of Lacoste’s Spring/Summer 2025 show. For this imagined seaside getaway, Pelagia Kolotouros and the brand’s studio team drew inspiration from vintage photos of the Lacoste family. While it’s doubtful that the nude tones, prairie greens, pastel yellows, and rich coffee browns seen this Tuesday were part of the 1920s beachgoer’s wardrobe, the creative reinterpretation brought a fresh take on sensuality, fluidity, and even a dash of novelty. Standout pieces included a romper for women paired with translucent white jelly sandals. The upper half mirrored the house’s signature L1212 polo shirt, featuring the elegant diamond logo on the chest, but with a surprising twist—a chic open-back design. Another highlight was an oversized yellow terrycloth tracksuit that looked as plush as a luxe beach towel.

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The collection, brimming with ideas and clever details, creatively reimagined the crocodile emblem. The iconic reptile appeared everywhere, but not necessarily as a standard logo. It showed up as a belt buckle—an inventive carryover from last season—as a brooch, and most strikingly, as a giant print adorning dresses, polos, and bags, with only portions of its recognisable profile peeking through. It was also subtly embedded in the textures of polo knits and evening dresses, forming tonal patterns that added depth to the designs.

Before this chic beach outing, one thing was clear: the micro-short, especially for men, is a must. It came in ultra-technical, semi-sheer fabrics, paired with long windbreakers made from the same materials or layered under a structured deep green leather jacket, complemented by matching jelly sandals in an identical hue.

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For a day spent on the sand, accessories took on grander proportions. Lacoste’s signature bags grew to XXL sizes, crafted from leather and designed to hold anything from a tennis racket to a picnic spread. This season, the brand significantly expanded its leather goods line. While the sporty men flaunted their bare legs, Lacoste women embodied elegance both on the beach and at sunset soirées, dressed in boxy blazer-and-shorts sets or long, form-fitting, fluid dresses.

The show culminated with an impressive display of star power, as French and international celebrities like Viola Davis, Venus Williams, Virginie Efira, and Vassili Schneider took to the runway to greet the creative director at the show’s end. This glittering array of famous faces—alongside the palpable buzz on the blocked-off street outside—transformed an ordinary afternoon into a moment of high fashion spectacle, affirming Lacoste’s growing allure and cultural relevance.