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The SL3 mirrorless model will be the first Leica to gain Camera to Cloud capabilities Photo: Richard Butler |
Leica has announced it’s collaborating with Adobe to add the Camera to Cloud Frame.io upload feature to its “portfolio.”
The rollout will begin with the SL3 model, as discussed at the Adobe MAX event last week.
Interestingly the company specifies that the feature will be coming to its “mirrorless system cameras” which would exclude both the D-Lux8 and Q3 compacts. However, we’d be surprised if the Q3 models don’t eventually gain the feature, given how similar their underlying firmware and processors are to the SL3. The implication appears to be that M models could gain the feature, though.
Camera to Cloud, first offered by Fujifilm, has more recently been adopted by Panasonic, with which Leica has a technology development collaboration.
Notably, Leica was the first camera maker to offer one of the other much-discussed features at Adobe MAX: the ability to embed Content Authentication Initiative-compliant ‘Content Credentials.’
Press Release:
Leica Camera AG collaborates with Adobe to Bring Frame.io’s Camera to Cloud Capabilities to its Portfolio
Wetzlar/Miami, October 2024. At Adobe MAX – the world’s largest creativity conference – Adobe and Leica Camera AG announced the integration of Adobe’s Frame.io Camera to Cloud technology into selected Leica mirrorless system cameras, starting with the SL3 camera in 2025. Frame.io’s Camera to Cloud platform is the fastest and most secure way to get media from the set to the people who need to work with it.
Nico Köhler, Head of Product Experience at Leica Camera: “Collaborating with our partners from Adobe again, marks a significant milestone in the continuous pursuit of innovation at Leica, providing photographers and videographers with seamless workflow solutions. The inclusion of Frame.io Camera to Cloud in the Leica SL3 enhances this commitment for offering increased speed and flexibility that empowers professionals in both photography and videography.”
Thanks to the Frame.io integration, Leica users will be able to deliver assets to social media within minutes, provide same-day delivery of photos and videos for events, and enable real- time collaboration and efficient approval processes with clients. The integration of Frame.io Camera to Cloud will be provided via Firmware Update with the Leica FOTOS App or on the Leica Corporate Website in 2025.