LensCrafters announced on Tuesday actress, producer, and artist Sharon Stone as the face of its latest campaign for the third consecutive year.
Dubbed ‘Your Eyes First’, the 360-degree omnichannel campaign will showcase Stone’s timeless elegance and the latest offerings from LensCrafters, spanning digital platforms within LensCrafters stores, LensCrafters.com, and across various marketing channels.
In particular, the campaign, captured by photographer Eric Michael Roy, showcases Stone donning styles from LensCrafters’ latest designer collections, including optical frame releases from Prada, Dolce & Gabbana, Versace, and Burberry.
“We are equally as excited to continue our partnership with style icon Sharon Stone as the face of the brand’s marketing campaigns again this year,” said Alfonso Cerullo, president of LensCrafters, part of EssilorLuxottica.
“Eye health is an essential part of everyday life and eyewear plays a leading role in individual style and expression. The campaign will further underscore our brand value proposition that LensCrafters is committed to being the trusted optical retailer for customers and patients that want a comprehensive, high quality eyecare and eyewear experience in the communities we serve.”
Beyond her cinematic achievements, Stone is recognized for her philanthropic endeavors, having supported numerous charities and public service causes. As a WHO Global Health Ambassador and United Nations Global Citizen 2023 award winner, she has dedicated over 30 years to aiding organizations like amFar, Elton John, and Apla in their fight against HIV/AIDS.
“I’m thrilled to partner with LensCrafters for a third year in a row. The brand has always been and continues to be a respected and recognized leader in the vision care and eyewear industry,” said Stone.
“The assortment of frames I wear in the campaigns appeal to the latest trends yet remain timeless, aligning perfectly with my personal style. From a classic metal frame to bold cat-eye shapes, there is truly the perfect frame to suit everyone at LensCrafters.”
LensCrafters operates over 1,000 stores in the U.S., Canada, and Puerto Rico. It opened its first Macy’s location in April 2016 and currently has five flagship stores in New York City, San Francisco, Palo Alto, and Toronto, the first flagship in Canada that opened in July 2023.
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