Levi’s opens three new stores across Canada

Levi’s has bolstered its presence in Canada with the opening of three new mainline stores, strategically located in Kelowna, Toronto, and Midtown Saskatoon. 

Notably, the Saskatoon store marks Levi’s first owned-and-operated location in Saskatchewan, while the Kelowna and Toronto stores enhance the brand’s established footprint in British Columbia and Ontario.

The openings reflect Levi’s response to strong e-commerce sales and growing consumer demand in these regions. Levi’s is also currently the market share leader in both men’s and women’s jeans in Canada.

“What’s special about these stores is that they showcase the most premium Levi’s experience for our fans,” said Vicky Skelton, managing director for LS&Co. Canada. “If you want to be inspired and are in search of the perfect denim lifestyle outfit, swing by a Levi’s store and one of our experienced stylists will be more than happy to help you out.”

Beyond denim, the brand is leaning into a full lifestyle approach, offering outerwear and sweaters. Levi’s also continues to strengthen partnerships with key wholesalers.

“The goal is to bring the full outfit to our consumer — not just the jeans,” added Skelton. “Canada is such a vast geography with a relatively small yet diverse population. We’re always looking at ways to innovate around that and reach even more fans.”

The openings follow the launch of a flagship location at Montreal’s DIX30 shopping centre earlier this year, as well as additional relocations earlier this year at Toronto’s Yorkdale Shopping Center and Vaughan Mills, bringing Levi’s total store count in Canada to over 50. 

Looking ahead, the openings are part of a broader growth strategy in Canada, where the brand sees continued opportunity in direct-to-consumer (DTC) channels and the women’s category.

British Columbia and Ontario will remain key regions for Levi’s in 2025, with new store openings expected to continue in the country at a similar pace next year.