Lewis Hamilton is key men’s fashion icon

Lewis Hamilton is the most fashionable male icon, according to UK menswear brand Jacomo. The Formula 1 motor racing star,  who is Dior’s newest global ambassador, attracts 2,600 monthly searches for ‘Lewis Hamilton style’ and ‘Lewis Hamilton fashion’, the N Brown Group-owned brand has announced. 

Noted for his “effortless streetwear style to his recent Bottega Veneta collaboration”, second place goes to Australian actor Jacob Elordi with over 1,000 monthly searches.

Known for his incorporate retro looks, such as baggy jeans, oversized graphic T-shirts and stand-out trainers “to create an effortless look”, American rapper  A$AP Rocky takes third place with 650 monthly searches.

Also making an appearance in the top 10 is US designer Tom Ford (320 searches) in placed sixth.

Others celebs in the listing are actor Austin Butler (fourth, with 620 searches), actor Jeremy Allen White (fifth, 620 searches); actor Jamie Dornan (seventh, 280 searches); actor Keanu Reeves (eighth, 280 searches); rapper Skepta (ninth, 240 searches) and actor Donald Glover (10th, 220 searches).

Jacomo said: “In 2023, the UK spent £15.6 billion on men’s fashion, so it’s no wonder we’re regularly searching for inspiration. In [our] most recent study, we have researched some of the most fashionable men’s icons from the last two years and analysed search volume to reveal which men’s fashion we’re most obsessed with.”