(NEXSTAR) — LinkedIn confirmed that it is using personal user data to train its artificial intelligence models after being accused of opting members in without properly notifying them.
The Microsoft-owned company announced in a blog post on Wednesday that it recently updated its privacy policy to clarify how it uses personal data to train its AI-powered tools, which can generate writing suggestions and post recommendations.
When members use the professional networking platform, it collects data on their activity, such as their posts, language preferences, login frequency, and any feedback they may provide.
LinkedIn said it is using this information to “fine-tune” its AI products and those belonging to “its affiliates.” Beyond Microsoft, the other affiliates are unclear.
Forbes reported that LinkedIn automatically opted users into training these AI models, while the independent tech publication 404 Media claimed this occurred before the company updated its terms of service agreement. Nexstar has reached out to LinkedIn for comment.
Meanwhile, LinkedIn spokesman Greg Snapper told USA Today that “we’ve always been clear in our terms of service” and emphasized members have options regarding the use of their data.
Users can easily turn off the AI tool on their mobile devices and desktop. Just go to Settings, click “Data Privacy,” then select “Data for Generative AI Improvement.” From there, toggle the feature off.
“Opting out means that LinkedIn and its affiliates won’t use your personal data or content on LinkedIn to train models going forward, but does not affect training that has already taken place,” the company explained on its website.
LinkedIn said in its Wednesday blog post that new updates to its user agreement — regarding AI features, content moderation practices, and more — will go into effect on Nov. 20.