Liz Rodbell takes the helm as president, CEO Hudson’s Bay

Canadian department store chain Hudson’s Bay announced on Tuesday the appointment of retail veteran Liz Rodbell as its new president and chief executive officer, effective December 1.

Rodbell, who previously served as president of Hudson’s Bay from 2013 to 2017, brings a wealth of industry expertise to her new role. Her strategic oversight and significant impact on the overall business during her preceding role as chief merchant positioned her as the ideal candidate for the executive position. With deeply established vendor relationships and a unique understanding of Hudson’s Bay’s business and customer base, Rodbell is poised to lead the company through its next phase of growth.

She will replace Sophia Hwang-Judiesch who is stepping down from her role as president of Hudson’s Bay to pursue another professional opportunity. Hwang-Judiesch played a pivotal role in steering the company through challenging times in the retail industry. 

Rodbell’s appointment coincides with the appointment of Michael Culhane as chief operating officer and chief financial officer of Hudson’s Bay. Culhane, who has been serving as the chief financial officer of HBC LP since 2020, is considered an integral part of the team. In his new role, he will report directly to Rodbell and play a crucial role in driving the company’s growth plans.

Richard Baker, governor and executive chairman of HBC, said: “I am delighted to welcome Liz back to the HBC family, and I am certain she will drive the continued transformation of Hudson’s Bay to deliver the most exciting shopping experience for Canadian customers.” He added, “When she was last with the company, Liz drove 22% sales growth for Hudson’s Bay.”

“I am absolutely thrilled to rejoin Hudson’s Bay. My focus, first and foremost, is on the customer – ensuring we have the most relevant assortment, strong brand partners, and an overall experience that is inspiring and relevant to our shoppers,” said Rodbell.