Louis Vuitton opens first freestanding store in Montreal at Royalmount

Louis Vuitton has opened its first freestanding store in Montreal, coinciding with a variety of autumn initiatives in Canada. 

Located in the new Royalmount mall, the new store offers a complete showcase of Louis Vuitton’s craftsmanship and savoir-faire including men’s and women’s accessories, leather goods, ready-to-wear, and shoes, as well as fine jewelry, fragrance, gifting, publishing and travel offerings. 

Notably, the Fall/Winter 2024 collections for both men and women are featured, alongside cozy autumn essentials. As part of Louis Vuitton’s commitment to bespoke creations, hot stamping and engraving services are available to customize leather goods and fragrance bottles with individuals’ initials.

Meanwhile, the store design aims to immerse guests in a juxtaposition of tradition and audacity. It features a two-toned limestone façade paying homage to the Maison’s iconic Damier pattern — the only store in North America to feature the construction.

Inside, the store offers a warm and inviting atmosphere characterized by natural materials such as petrified wood, stone, and shell. Completing the space is a curated selection of bold, colorful contemporary art by artists such as Lautaro Cuttia, Heidi Spector, and Benna Holden, as well as Canadian artist Jonathan Forrest. Likewise, in a nod to Louis Vuitton’s heritage, century-old advertisements and catalog entries from the Paris archive have been reimagined as fine art within the store. 

As part of the opening, the store is spotlighting some of Louis Vuitton’s most sought after pieces, such as bespoke bags with exotic finishes and iconic hard-sided trunks, capturing the essence of the Louis Vuitton universe.

The opening marking the luxury brand’s second location in the city and its tenth in Canada. It complements several fall initiatives for Louis Vuitton taking place across the country, including a Trunk Show in Toronto this September and the release of the City Guide Toronto in October, available both in print and via the City Guide app.