On a sunny Sunday in September, the LoveShackFancy showroom is abuzz. Yesterday, singer Lana Del Rey walked into their store on New York’s Bleecker Street and bought one of their halter dresses. Within hours, paparazzi photographed her wearing it to Karen Elson’s wedding.
It was a surprise to the brand’s founder, Rebecca Hessel Cohen. But it wasn’t surprising: LoveShackFancy started in 2010 after Cohen designed the bridesmaid dresses for her own wedding. Her friends then asked her if she could make custom designs for them, too. Fast forward 14 years—and 17 stores—and Loveshackfancy dresses can be spotted everywhere from Bridgehampton to Belgravia. Hyper-feminine events dressing? It’s what they were meant for.
The timing of Del Rey’s debut was also stylishly serendipitous. The brand’s spring 2025 collection was an ode to its wedding season roots, introducing a number of styles designed with nuptial guests in mind. There were silk cut bias midis adorned with delicate floral prints, baby blue taffeta gowns decorated with bows. Others had an on-trend boho air: a powder blue dress with billowing long sleeves, another in rose cut in flowy, diaphanous silk. (For those walking down the aisle, Cohen included something for you too: her salon style runway show closed with a bride in a white chiffon dress with chantilly lace.) “I live for weddings. I live for love. Love love,” said Cohen.
She found inspiration for this collection after visiting Christian Dior’s atelier and apartment in Paris, designed by Victor Grandpierre. (Look closely at her moodboard, and you’ll see photoshopped images of LoveShackFancy models at Christian Dior shows in the 1950s and 1960s.) The city’s legendary flea markets, too, proved fruitful for her fashion: one pink dress with bow embroidery was inspired by a satin sheet set she found from the 1930s.
However, LoveShackFancy doesn’t have a store in Paris (yet). So much of the collection was meant for women that shop the various high-end main streets of America: a pale blue cropped moto jacket in leather with ruffle detailing felt destined for the Kemo Sabe hat wearing influencers of Aspen (where LoveShackFancy open a store in 2025). Flouncy floral mini dresses, meanwhile, will likely be a coveted party look for the teen girls of Charleston and Texas. Many of the clothes this season came in what Cohen described as sorbet colors and fall just above the ankles. (“Tea length for a tea party,” she said).
Cohen may describe her clothes as existing in the la-la-land worlds of Alice in Wonderland or Dior’s 16th arrondissement. But she’s making them for reality: ”We’re thinking about what’s going on in the spring—Easter, graduation, weddings, all the galas,” she said in a matter-of-fact tone.
Then back to that fantasy: “She’s ready for her debutante ball in Paris!” Cohen added, giddy, as she pointed to a pink gown with rose appliqués and a train.