The entire Beccaria-Bonaccorsi family greeted guests at the fall presentation held at Officine LùBar, a vast creative hub that is part of their growing hospitality business. Already comprising a successful café and a restaurant launched by Ludovico, one of the five Beccaria siblings, it’s set to be further expanded in the future. Entrepreneurial spirit is clearly in the (blue) blood of the tight-knitted clan.
Lively young beauties swathed in a variety of romantic frocks meandered between tables set up with vases of wildflowers, while interactive videos by visual artist Florencia S.M. Brück were projected onto walls, replicating the collection’s floral motifs morphed into urban landscapes. Riffing on their bohemian repertoire and drawing inspiration from a lifestyle that alternates work in the city with time spent in the countryside, Luisa and Lucilla played with colors and textures inspired by nature, while daywear was given a pragmatic, efficient spin, without straying from whimsy.
Masculine herringbone coats were lined in silk chiffon; quilted puffers looked delightful printed with tiny rosebuds. Straight-leg corduroy pantsuits had a cool 1970s vibe, while romantic capes fit for Alpine escapades could be a handsome alternative to sporty city coats. The Beccarias believe that “luxury is a concept we’re not really keen on embracing, as it has become corporate and homogenized,” they said. Their customers belong to an all-ages group, and often pass their Beccaria gowns to their teenage daughters: “They’re independent women dedicated to their careers and families, who want special pieces with a hint of transporting romance,” said the designers. “Dreams are the ultimate luxury.”