LVMH launched on Sunday the fifth edition of LVMH Watch Week in Miami.
Running until February 1, the event showcases the latest collections from the group’s six watchmaking maisons, including Bulgari, Hublot, Tag Heuer, and Zenith, which graced the 2023 edition in Singapore.
Joining the lineup for the fifth edition are Daniel Roth and Gérald Genta, both relaunched within La Fabrique du Temps Louis Vuitton. Throughout the week, each maison will offer attendees an exclusive first look at new creations that represent the dynamism of the Group’s watchmaking division.
“This fifth edition of LVMH Watch Week is taking place in Miami in the United States, a strategic market for our watches & jewelry division,” said Stéphane Bianchi, chairman and chief executive officer of LVMH watches and jewelry division.
“We are excited and proud to once again shine a bright light on the collective momentum of our watchmaking Maisons – Bulgari, Hublot, Tag Heuer, and Zenith of course, but also Daniel Roth and Gérald Genta, joining us for the first time this year.”
The choice of Miami as the venue for this year’s event is strategic. The LVMH Group has a significant presence in the United States, boasting nearly 42,000 employees, over 1,000 stores, and 13 production facilities. The region has consistently been a key growth engine for LVMH and its maisons.
The group also introduced the LVMH Institut des Métiers d’Excellence training program in North America in 2022 in collaboration with Tiffany & Co. Most recently, LVMH announced an ambitious sustainability partnership with the Miami Design District to reduce the energy consumption of stores and promote the use of solar power.
Frédéric Arnault, chief executive officer of LVMH watches, added, “LVMH Watch Week is a major rendezvous for our maisons, an opportunity for us to kick off the year by welcoming our clients and our partners. This now annual event highlights the exceptional creativity of our teams and brings our guests a custom-tailored experience as they discover our new creations, each emblematic of unique watchmaking savoir-faire and vision.”
Copyright © 2024 FashionNetwork.com All rights reserved.