Macy’s appoints new chief marketing officer

Macy’s, Inc. announced on Tuesday the appointment of Sharon Otterman to the role of chief marketing officer of Macy’s, effective December 11.

In the new role, Otterman will lead Macy’s marketing, spearheading the company’s brand evolution and build awareness, engagement, and loyalty among all customer segments. This includes brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment, and media strategy for the Macy’s brand.

She also will be responsible for leading and building upon Macy’s Thanksgiving Day Parade, its July 4 fireworks and annual Spring Flower Show.

She will report to Tony Spring, president and CEO-elect, Macy’s, Inc, said the New York-based company.

With more than 25 years of experience leading marketing and transforming brands for Fortune 500 companies across entertainment, media, and sports industries, Otterman joins the U.S. department store chain from Caesars Entertainment, where she served as CMO.

Prior to that, she served as EVP and CMO at Madison Square Garden Company, was CMO for NBCUniversal’s News Division, and was also the VP of marketing at ESPN. Earlier in her career, she pioneered creative and media campaigns at top advertising agencies.

“Sharon brings a diverse background in media, entertainment, and digital transformation to Macy’s. We are excited to leverage her expertise to bring more retail theater across our shopping experiences,” said Spring.

“She is a passionate strategist and has a successful track record of evolving brands, developing creative marketing campaigns, and driving profitable growth. We look forward to having Sharon as part of our leadership team.”