Translated by
Roberta HERRERA
Published
Jul 15, 2024
The Catalan fashion brand continues to break records. In the first half of the current fiscal year, Mango reported a 6.3% increase in sales, reaching €1.543 billion. This marks the highest first-half revenue in the brand’s 40-year history.
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As detailed in a statement released on Monday, July 15, the “good results” are closely linked to the “positive reception” of the brand’s latest collections and significant partnerships with Italian tailoring firm Boglioli and British designer Victoria Beckham.
Mango highlighted the “strong growth” of Mango Man, which saw sales increase by over 21%, as well as Mango Kids and Teen, which posted an 11% rise in sales. The women’s division remains the primary revenue driver, accounting for 79% of total sales, with a “slight growth” of 4% during the period.
Mango celebrated these results “despite climatic, inflationary, and geopolitical challenges,” noting the company’s resilience against the significant impacts of the Red Sea crisis, which has notably affected the supply chain.
“In a highly competitive environment, the company has achieved the best semester in its history, outpacing the market. The positive sales evolution in the first half of the year consolidates our commitment to our value proposition, business model, and international expansion plan. We aim to continue inspiring the world with our passion for fashion,” stated CEO Toni Ruiz.
Robust physical expansion
Operating in 115 international markets, Mango’s international business now accounts for more than 78% of the group’s total revenue. Key markets leading first-half sales include Spain, France, Turkey, Germany, and the United States.
On the physical retail front, Mango has continued its expansion plan, recording 57 net openings and reaching 2,743 stores globally by the end of June. This includes 1,725 owned and franchised stores and 1,018 corners. Mango aims to surpass 2,800 retail points by the end of 2024.
In the current fiscal year, Mango plans to open about 20 stores in Spain, primarily focused on the Mango Teen line. In addition to its strong push in the U.S. market, the company plans to accelerate its growth in Europe, with more than 20 new stores in the UK, including locations in London and Scotland. The brand also aims to end the year with 15 new openings in Italy, increasing its presence in the country to 100 stores.
Online sales have also seen a slight increase compared to the same period last year, now representing nearly 33% of the company’s total revenue.
Under its “4E” strategic plan for 2026, Mango aims to reach €4 billion in revenue by that year and strengthen its commercial network with 500 new store openings over the next three years.
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