Mango invests in data and analytics start-up Flipflow

​​Mango’s StartUp Studio has invested in Flipflow, a market analytics and business data monitoring operation that’s still in its early stages.

Through a convertible equity loan, it will finance Flipflow’s market analytics, real-time price monitoring and stock control in different marketplaces. And it said the entrepreneurs behind the start-up will “learn at first-hand how a large company operates, and will be able to scale their business model, as well as receive advice and mentoring from Mango experts, among other benefits”.

It’s the sixth investment for Mango StartUp Studio since its launch in 2022. So far, the accelerator has invested in companies such as Union Avatars, a tech specialist in digital identity and the development of avatars in different styles; and Ziknes, a 3D-printing firm for architectural and design components using sustainable materials.

Valencia-based Flipflow began in 2021, aiming to offer brands, manufacturers and distributors in retail “a dashboard and an accurate, real-time image of the status of their products, competitors and categories in different marketplaces globally”. 

It’s “committed to creating a benchmark in market analytics and competitive intelligence to improve the management and monitoring of companies’ business data”.