Mango shuts down marketplace after two years of operation

Mango, a prominent Spanish fashion company, initially ventured into the world of multi-brand e-commerce in 2021 with the addition of Intimissimi’s offerings. A year later, the firm followed suit by including Rituals in its lineup. At that time, many fashion firms were exploring the marketplace model (from Scalpers to the Tendam Group, and even El Ganso) to “expand the commercial and service offerings to their customers.” However, Mango has now opted to discontinue the sale of these brands.

”The company has decided not to continue offering these complementary brands to its offering with the aim of further enhancing its proprietary sales channel and technological capabilities to provide better customer experiences,” explained Mango. Initially, the marketplace was launched in six markets, including Spain, the Netherlands, Germany, the United Kingdom, Portugal, and France.

Mango places great significance on its online channel, constituting 36% of its business in the last fiscal year. According to the company, in the first half of 2023, its e-commerce operations grew by 10% compared to the same period in the previous year, with the mobile application being the platform that witnessed the most notable increase in revenue.

Mango, founded by Isak Andic in 1984, reported a remarkable 20.3% increase in its sales figures in 2022, reaching a total of 2.688 billion euros. At the close of the fiscal year, the brand had a presence in 115 markets, employing various commercial formats.