Marc Jacobs launches The Wizard of Oz capsule collection

Marc Jacobs is celebrating the 85th anniversary of The Wizard of Oz with the launch of a one-of-a-kind capsule collection in collaboration with Warner Bros Discovery Consumer Products.

As part of the partnership, designer Marc Jacobs reimagined some of his brand’s most iconic pieces with Oz-inspired twists, including The Tote Bag, The Snapshot, and The Sack Bag, evoking his personal passion for the film. 

Spanning both accessories and apparel, the collection reinterprets beloved characters like Dorothy and her friends in fresh, modern styles, with items like the ‘Not in Kansas’ denim totes, the ‘Emerald City’ leather bags, and the ruby Rhinestone Kiki Mary Janes. 

The collection is available online and in select Marc Jacobs boutiques, with immersive pop-ups and window displays debuting in fashion hubs like London, New York, Japan, Hong Kong, and Paris.

In London, fans can now find the collection at Marc Jacobs’ 110 Regent Street location, while Selfridges Oxford Street is hosting a dedicated pop-up on its ground floor, for the next three weeks.