Marimekko and Uniqlo to launch limited-edition collection

Finnish design house Marimekko and Japanese global apparel giant Uniqlo are teaming up once again to launch a limited-edition collection in early 2024. 

Scheduled for release on January 1, the collection will combine Marimekko’s distinguished prints with Uniqlo’s everyday clothing under the “Uniqlo LifeWear” banner. It will be available both in Uniqlo brick-and-mortar stores and online at uniqlo.com, across all markets.

In particular, winter accessories and apparel will be reimagined with Marimekko’s renowned prints: Kivet, Kissapöllö, and Seireeni by Maija Isola, along with Hattara by Pentti Rinta. Each pattern draws inspiration from Nordic nature, presenting a serene winter landscape in pearl grays, muted gold, and black.

“We are delighted to collaborate with Marimekko once again. The latest line combines Uniqlo’s signature simplicity with Marimekko’s beautiful prints inspired by Nordic nature and wildlife. The collection is designed to be enjoyed with family and friends and is perfect for staying warm. I hope everyone can enjoy this special collection available for a limited time only,” said Yukihiro Katsuta, head of research and development, Uniqlo.

Marimekko and Uniqlo first teamed up in 2018, and have since released six limited-edition collaborations. According to Marimekko, brand collaborations of this nature are expected to significantly contribute to Marimekko’s international brand awareness and support the company’s growth strategy. 

“We are excited to reunite with Uniqlo for this new limited-edition collaboration collection that brings together Marimekko’s art of printmaking with Uniqlo’s commitment to create high-quality clothing that is functional and democratic for everyone’s daily lifestyle,” said Sanna-Kaisa Niikko, chief marketing officer of Marimekko.

“Limited-edition brand collaborations with wide global reach increase Marimekko’s international brand awareness and this way support our growth strategy, especially in international markets. We believe that this collaboration is a great opportunity to introduce Marimekko to large new audiences around the world – and to offer customers something fun and surprising.”