Mario Sorrenti lenses new eyewear campaign

Italian luxury label Gucci has unveiled the advertising campaign for its Fall/Winter 2024 eyewear collection. The campaign was created by Sabato De Sarno, directed by Samuel Rixon and photographed by Mario Sorrenti, with Suzanne Koller as stylist. It aims to showcase “a multitude of stimulating personalities” with “images that are a hymn to authenticity in its purest form, and a celebration of individuality,” as Gucci said in a press release.

Models Abbey Lee, George Barnett, Liya Kebede and He Cong feature in a series of stills and video clips wearing a range of frames, whose temples are decorated with Gucci’s iconic Interlocking G monogram in gold-coloured metal.

In one picture, Lee is wearing narrow-framed sunglasses, while in another she and Kebede are pictured wearing cat-eye glasses. Cong is instead featured with oversize square sunglasses and cat-eye glasses, while Barnett is pictured with contemporary square sunglasses and glasses, both with temples decorated with the Gucci logo.