Piyush Pratik, a proud Indian native working as a product manager with Apple, has grabbed headlines for his vital role in the grand launch of iPhone 16 in 2024.
Piyush Pratik, a renowned product manager at Apple, has been spotlighted due to his noteworthy role in the 2024 iPhone 16 reveal, where the Indian introduced the highly anticipated Camera Control feature. Prateek’s impressive career trajectory and active role in this event have stirred a buzz on social media, and his achievements are receiving applause and admiration. Here are all the details you need to know about him.
Piyush Pratik has grabbed headlines for his vital role in the grand launch of iPhone 16 in 2024. He was at the heart of unveiling the much-anticipated Camera Control feature. His impressive career journey and active role in this specific launch have stirred a lot of buzz on social media platforms, earning him well-deserved applause and commendation.
Who is Piyush Pratik?
Pratik, an alumnus of IIT Delhi with a double major in Biochemical Engineering and Biotechnology, set the stage for his remarkable journey to Apple. Post-graduation, Prateek entered the corporate world as an Associate Consultant at Bain & Company, later making a significant shift to InMobi in 2013. There, he climbed the ranks rapidly, taking on the mantle of Global Head for Product Marketing and eventually earning the title of Director. Additionally, his relationship with Apple CEO Tim Cook is well known and he is also known to be the brain behind development of iPhone 16 series.
Seeking further improvement, Pratik secured an MBA degree from Stanford Business School, availing the prestigious Reliance Dhirubhai Scholarship that paid for his tuition in full. With his MBA under his belt, he embarked on the pivotal career chapter at Apple, taking on the influential role of Product Manager. His work there involves the sprinkling of his ingenuity across various teams, like engineering, design, operations, finance, PR, and marketing, and at every stage of product development. The iPhone 13 series and the 2nd-Gen iPhone SE are some of the notable projects under his leadership.
During the Glowtime event, Pratik introduced the world to the nifty Camera Control feature for the upcoming iPhone 16 series. This feature nestles a dedicated button aiding quick tweaks in settings such as exposure, zoom, shooting modes, and filters – promising a significant upgrade to the iPhone photography experience.