Meet Asmita Gupta, the viral sensation who looks exactly like Kareena Kapoor! From jaw-dropping recreations to her stunning makeup skills, she’s the doppelganger everyone is obsessed with on social media!
Asmita Gupta is a fast-rising digital content creator who has taken the internet by storm with her impressive work in fashion, beauty, and lifestyle. Known as Kareena Kapoor’s doppelganger, Asmita has earned a massive following on Instagram, with over 394K dedicated fans who are captivated by her content. Her uncanny resemblance to Bollywood’s beloved actress Kareena Kapoor has made her videos go viral, where she’s often seen recreating iconic moments from Kareena’s career. Whether it’s dancing to popular songs or lip-syncing to famous dialogues, Asmita’s flair for embodying Kareena’s persona has drawn widespread attention.
In addition to her celebrity-inspired content, Asmita has established herself as a notable influencer in the fashion and beauty world. She frequently shares styling tips, makeup looks, and lifestyle advice, resonating with a growing audience that appreciates her creativity and sense of style. Her unique blend of celebrity homage and original content has made her a standout figure on social media, earning her recognition and admiration from fans of both fashion and Bollywood alike
Asmita Gupta’s Journey to a rising internet sensation
Asmita Gupta’s journey to becoming a content creator happened quite unexpectedly. While pursuing her Political Science honors from Delhi University, she began making TikTok videos for fun. One day, a reel where she imitated Kareena Kapoor from Bodyguard which went viral, and the internet couldn’t help but notice her striking resemblance to Kareena Kapoor. “People were like, ‘You look like Kareena, make more of Kareena reels,’ and that’s when I realized, there’s no stopping now,” Asmita recalls.
Although she completed her master’s in English and a French diploma, her real passion had always been makeup and acting. “I never wanted to do anything related to studies. I was always interested in makeup and acting,” she shares. What began as a casual experiment turned into a full-time career, as Asmita embraced her love for creating content. “This came very organically, and I made a career out of it,” she adds, reflecting on how her path as a content creator evolved naturally and led to her viral success.
Asmita Gupta on efforts that go behind creating a 30-second viral reel
Asmita Gupta’s content goes far beyond simply mimicking Kareena Kapoor’s style; it’s a meticulous process that requires significant time and effort. When asked about what goes into recreating Kareena’s iconic looks and performances, she shares, “People think it’s just a 30-second reel, but it takes me a minimum of 30 days to prepare, especially for the recreation videos.” Her commitment to detail is impressive—“I’m very organized and about 52% of my focus is on getting every little detail right. I want it to look exactly the same.”
Asmita doesn’t have the luxury of a designer like Manish Malhotra, so she creates everything herself. “I have my own tailor, and I personally source the same fabric, borders, and accessories. It takes a lot of time,” she explains. Even getting the expressions and dialogue just right is a challenge—“It takes me around a week to get in the mood and zone for recreating Kareena’s videos.”
After about 30 days of preparation, the shoot itself can take 3 to 4 hours, followed by editing. The dedication behind each 30-second reel is truly remarkable, showcasing her passion and commitment to her craft.
Asmita Gupta on social media trolling
When asked how she deals with competition, Asmita Gupta shared her perspective confidently. “I think the content I’m creating, by God’s grace, is actually very different,” she said, expressing that she doesn’t feel the pressure to compete. “I do not tend to get into the competition part,” she explained, emphasizing her focus on staying true to her own style. “Even if I were to get into that pool, I would just try to remain myself and maintain my authenticity. That’s how you can always shine through,” she added, underscoring her belief in the power of authenticity over competition.
Asmita Gupta on competition
When asked how she deals with competition, Asmita Gupta shared her perspective confidently. “I think the content I’m creating, by God’s grace, is actually very different,” she said, expressing that she doesn’t feel the pressure to compete. “I do not tend to get into the competition part,” she explained, emphasizing her focus on staying true to her own style. “Even if I were to get into that pool, I would just try to remain myself and maintain my authenticity. That’s how you can always shine through,” she added, underscoring her belief in the power of authenticity over competition.
Asmita Gupta on evolution of social media
Asmita Gupta believes the content creation industry has undergone a significant shift, especially in how it’s perceived as a legitimate career. “The evolution I’ve seen is in the acceptance,” she says, reflecting on how content creation was once viewed as just a side hustle. “People now recognize content creation as a legit job. It’s not 9 to 5, it’s a 24/7 job, and it’s actually much tougher.”
She’s particularly happy about how people, including her own family, have come to accept this change. “Earlier, my mother wasn’t very accepting of me doing this, but when she saw I was doing well and that you can actually earn good through it, she gave me a heads up,” Asmita shares. She loves the fact that content creation is becoming so widespread, remarking, “Now, in every house, you can find a content creator.” This evolution, for her, marks a positive change in the industry.
Asmita Gupta’s journey from college student to viral content creator showcases the power of authenticity and passion. As she continues to captivate audiences with her uncanny resemblance to Kareena Kapoor, her dedication and creativity shine through every reel she makes.